Born in Derby, UK, in 1995, Seif-Ali Umaar is a Photographer, Creative Director and Marketeer whose interdisciplinary work spans fashion, marketing, design, and technology. Beginning his career as a fashion photographer, Seif-Ali spent a decade behind the lens, deeply inspired by the raw visual storytelling of Davide Sorrenti and Daido Moriyama. In 2021, his trajectory shifted after working with Kanye West on Donda 1, leading to creative collaborations with brands including Bang & Olufsen, 1017 Alyx 9SM, and Converse—each rooted in narrative and emotional resonance.
Influenced by the philosophies of Rick Rubin, Frank Lloyd Wright, and Kanye West, and shaped by the marketing insight of figures like Greg Hoffman, Malcolm Gladwell, and Phil Knight, Seif-Ali’s approach places instinct and emotion at the forefront. In 2024, these experiences culminated in the founding of Red-Print—a creative and marketing agency built on the belief that brands, communities, and ideas thrive when they connect to people emotionally. Red-Print’s ethos sits at the core of every project: measure EMOTION, not NUMBERS.