Born in Derby, UK, in 1995, Seif-Ali Umaar is a Photographer, Creative Director and Marketeer whose interdisciplinary work spans fashion, marketing, design, and technology. Beginning his career as a fashion photographer, Seif-Ali spent a decade behind the lens. In 2021, his trajectory shifted after working with Kanye West on Donda 1, leading to working creatively and collaboratively with brands including Bang & Olufsen, 1017 Alyx 9SM, and Converse, each rooted in narrative and emotional resonance.
Seif-Ali’s approach places instinct and emotion at the forefront. In 2024, these experiences culminated in the founding of Red-Print—a creative and marketing agency built on the belief that brands, communities, and ideas thrive when they connect to people emotionally. Red-Print’s ethos sits at the core of every project: measure EMOTION, not NUMBERS.